I’ve spent 25 years building and running businesses across six industries. Hospitality. Automotive. Real estate. Aesthetics. CRM management. And two businesses at once — including Dust Be Gone, our six-figure cleaning company that still runs today.
I know how systems work. I know how to train teams, manage operations, and grow revenue.
And then I started my own coaching business — and felt like a complete beginner all over again.
Not because I didn’t know what I was doing.
But because the tools everyone told me to use were a disaster.
I had Kajabi, ConvertKit, Calendly, Dubsado, and Zapier. I was paying $309 a month for a system that still required me to manually touch almost everything.
Every time a lead came in, I had to remember: Did the Zapier trigger fire? Did the welcome email go out? Did they get the booking link?
And here’s the part that still stings to say out loud:
“I lost clients because of it.”
Not because my coaching wasn’t good. Not because I didn’t care.
But because a lead would fill out my form on a Wednesday night and by Thursday morning, when I finally saw it and followed up — they were already gone.
I started wondering if maybe I just wasn’t “tech-brained” enough. Maybe everyone else had figured out something I hadn’t. I felt embarrassed. I’d built systems for other people’s businesses my entire career.
And then I had the moment that changed everything. I realized: this was never a me problem. Ten disconnected tools will always need a human in the middle connecting them. That human was me — and I was exhausted.
I started looking for one platform that could do everything I needed. I found GoHighLevel — enterprise infrastructure used by 50,000+ businesses worldwide.
I stress-tested every feature. I moved my entire operation inside it. And within 60 days, I had cancelled every single one of those other subscriptions.
My software bill dropped from $309 to $94 a month.
The first time a lead filled out my form at 11pm and got an automatic follow-up, a welcome email, and a booking link within two minutes — without me touching anything —
“This is what running a business is supposed to feel like.”
I called it Psyche AI — after the mythological woman who was given impossible tasks, not because she had superhuman strength, but because she found the right tools for each challenge.
That’s who I built this for. You’re not failing. You’re not bad at tech. You’re a capable woman running a real business — and you deserve tools that are built to work together.
